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TEKNION DATA SOLUTIONS
Teknion Data Solution chose Mojo to help them rebrand and develop a fresh new website.
Website + Marketing
SUMMARY
Teknion Data Solutions is a Texas-based data consulting group with a full suite of key software partners, such as Tableau (data visualization platform) and Alteryx (data analytics platform), among others. Masters of data strategy, software training, data analytics, data warehousing, visualization, and a host of data-related expertise, they help their customers put all the pieces together to create a strong business intelligence system and solve data challenges for their business.
Challenge
Teknion Data Solution chose Mojo to help them rebrand and develop a fresh, new website.
Teknion decided to revamp close to 90% of their content and the way they talked about their services. Because of their more customer-centric content approach, they knew they needed a better structure to their sitemap in order to achieve better engagement. Next, Teknion desired more flexibility in editing their own website. They found their current website was difficult to manage and took too long to request a simple edit or change since it required development work. They desperately needed a more agile solution.
Insight
Mojo worked closely with the Teknion team to truly understand their goals and objectives for the new website. Taking the time to do so was an important factor in the success and smoothness of this launch. The Teknion team was a pleasure to work with throughout the process, and their dedication to the project shows in the final result.
They were prompt and responsive in gathering everything that we needed to get the project done in a timely manner. This level of teamwork and confidence is what it takes to deliver a remarkable website that sets a new standard of excellence.
“The look, feel and content of our site was outdated. Although we drove a lot of traffic to the website, we were not getting the level of conversions we wanted.”
William Collins CMO at Teknion Data Solutions
“We are so happy with the new site. We have already seen an uptick in engagement and conversion since launching the site less than a month ago.”
William Collins CMO at Teknion Data Solutions
Structure
Before design began, Teknion completely rethought their online presence and took the time to analyze their current content and their customer’s pain points. With strategic guidance from the Mojo team, they revamped almost 90% of the content on their old website. Now with a more customer-centric perspective, they needed an experience online that would match. Our team at Mojo restructured the entire navigation on their new redesign and adapted the sitemap to ensure better user experience.
Modular Design
With Teknion’s new content and sitemap ready to go, our development team got to work on building them a more agile website on HubSpot CMS. Our development team at Mojo uses a “Modular Design Philosophy.” The process involves creating a flexible template with reusable components as opposed to a collection of static pages. This approach allowed us to give Teknion exactly what they needed by developing fewer templates and more power. This philosophy starts with a standard global header and footer while allowing the client to mix and match used and repurposed, or new modules, as required on a webpage. They can now arrange the modules to create a new webpage however they like, whenever they like. This gives them the flexibility to grow and evolve over time at their own pace.
Agile
By utilizing HubSpot’s technology enhancements like HubDB, our team was able to create an even better user experience for Teknion.
With these libraries of content, the Teknion team can easily update content in one area. This content, such as events, teams, resources and more, can then be used and automatically updated across multiple pages on their site. But we didn’t stop there. To give Teknion even more power over their own website, our development team leveraged the modular templates and HubDB systems to allow them the ability to extract global pieces, filter it down, and make them unique to certain pages via tags. This was a new, innovative way to use these tools, and we were excited to launch it.
“The Mojo team created unique content modules that provide a great user experience, while supplying a different approach to navigating content within certain pages. They offered us a solution that allows us to be self-sufficient for 95% of future content development.”
- William Collins
Optimize
SEO is important to any business that operates online, and that was no different for Teknion. Our team at Mojo followed all best practices from a technical SEO perspective when building out their website. We structured pages to make sure they were indexable the way search engines like with a good foundation and easy to read code. Ensuring a search engine can easily crawl and understand a website’s content is the first step to ensuring their visibility on the search engine result pages.
Results
Teknion and Mojo worked hard to produce a beautifully designed, user-focused, agile website that everyone is very proud of. Our development team was challenged during the process and pushed the levels of innovation that resulted in a remarkably powerful and efficient website. Now the Teknion team can continue to spend less time updating their site or building out new webpages, and focus their valuable time on growing their business. Visit teknionusa.com.
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