The first step in account-based marketing is identifying the right accounts for your product or service. We then use that to craft highly relevant content that answers your ideal customers' pains, and positions your organization as the premier solution to said pains by highlighting your key differentiators. Enter a cycle of improvement targeting the right accounts for you, analyzing and adapting content and strategy to better turn prospects into customers.
Inbound marketing is a proven process. It’s all about clearly speaking to your buyer personas and addressing their pain points with relevant content. Once a prospect is engaged — and marketing and sales are aligned — it’s that much easier to nurture them into customers (and evangelists) for your brand.
There’s a huge breakdown in communication when it comes to sales and marketing. How can you enable salespeople to better leverage leads that come from marketing? Sales enablement. It’s basically Inbound Marketing 2.0. Sales enablement is the spark where the fusion of inbound marketing and sales begins.
Traditional website design is quickly becoming a thing of the past. You shouldn’t have to settle for high up-front costs, lengthy time commitments and risks of it going over budget and out of scope. By focusing on smart strategy, a quick launch and continuous improvement, you’ll see the impact of your new website in real time — and be able to optimize it based on data.