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ROE® is a methodology developed to get the right people in the right seats communicating the right way to maximize your businesses return on investment. According to Harvard Business Review "Poor Communication is often a symptom of a different problem." Three distinct roles compose any successful organization, and those roles are determined by "Ways" of thinking and communicating. ROE will help to identify where there is mis-alignment within your organization & provide you a roadmap on how to create alignment to improve business performance. 


Way One: Chief Vision Officer

The Way One is the company's idea architect. Focused on "the bigger picture," Way Ones provide the vision and set the business objectives.


Way Two: VP of Vision

Way Twos the take the rough sketch of the Way One's idea and develop the strategic plans that align with the vision and the business objectives in order to bridge the idea to action. 



Way Three: Vision Coordinator

Integral to any company are the Way Threes - the action officers, the people who perform the tasks that accomplish the steps that make up the strategy and bring everything to fruition.

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What people are saying about the book

“Presented in easy-to-understand terms, the ROE methodology can be implemented by anyone who desires to enhance their way of thinking and communicating with others, regardless of the situation.”
—Paul Spiegelman, Founder and CEO, The Beryl Companies
“ROE Powers ROI is a new and important contribution to business and management literature. It lays out a novel and compelling vision for how a CEO can get the best and most collaborative outcomes from the management team.”
—Charles D. Connor, President and CEO, American Lung Association
“The ROE methodology helped my team better understand our business and leadership principles. It is a powerful tool that has encouraged participation and adoption of our key business objectives that will support the success of Wingstop Restaurants.”
—Lance Loshelder, CFO, Wingstop Restaurants
“Innovative, invigorating, and right-on, Michael Rose’s ROE Powers ROI will enhance the way you think forever. This book should come with a highlighter. Read, reread, and progress.”
—Dean Lindsay, Author, The Progress Challenge and Cracking the Networking CODE
“ROE Powers ROI will change the way you think and enhance your communication skills whether in the boardroom, in the store, at home, or at a party. Presented in easy-to-understand terms, the ROE methodology can be implemented by anyone, anytime, anywhere. The bottom line is this book will increase your effectiveness, pure and simple.”
—Tom Ziglar, CEO and proud son of Zig Ziglar
“ROE Powers ROI provides the key to ensuring business success in today’s world.”
– Vince Poscente, New York Times best-selling author, The Age of Speed

About the Author

Michael's innovative, game-changing approach, centered around the proprietary concept of Return on Energy®, is born of his unorthodox viewpoint that turns business organizations on their side and teaches leaders and management a new way to achieve personal growth and business success. 

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