ROE Powers ROI: 

The Ultimate Way to Think and Communicate for Ridiculous Results

Buy the Book

ROE Powers ROI

ROE® is a methodology developed to get the right people in the right seats communicating the right way to maximize your business's return on investment. According to Harvard Business Review "Poor Communication is often a symptom of a different problem." Three distinct roles compose any successful organization, and those roles are determined by "Ways" of thinking and communicating. ROE will help to identify where there is misalignment within your organization and provide you a roadmap on how to create alignment to improve business performance.

Way 1: Chief Vision Officer

Way One: Chief Vision Officer

The Way One is the company's idea architect. Focused on "the bigger picture," Way Ones provide the vision and set the business objectives.

Way 2: V.P. of Vision

Way Two: VP of Vision

Way Twos the take the rough sketch of the Way One's idea and develop the strategic plans that align with the vision and the business objectives in order to bridge the idea to action. 

Way 3: Vision Coordinator

Way Three: Vision Coordinator

Integral to any company are the Way Threes - the action officers, the people who perform the tasks that accomplish the steps that make up the strategy and bring everything to fruition.

Image of Dean Lindsay

Innovative, invigorating, and right-on, Michael Rose’s ROE Powers ROI will enhance the way you think forever. This book should come with a highlighter. Read, reread, and progress.

Dean Lindsay

Author, The Progress Challenge and Cracking the Networking CODE

Image of Vince Poscente

ROE Powers ROI provides the key to ensuring business success in today’s world.

Vince Poscente

New York Times best-selling author, The Age of Speed

Image of Lance Loshelder

The ROE methodology helped my team better understand our business and leadership principles. It is a powerful tool that has encouraged participation and adoption of our key business objectives that will support the success of Wingstop Restaurants.

Lance Loshelder

CFO, Wingstop Restaurants

Image of Paul Spiegelman

Presented in easy-to-understand terms, the ROE methodology can be implemented by anyone who desires to enhance their way of thinking and communicating with others, regardless of the situation.

Paul Spiegelman

Founder and CEO, The Beryl Companies

Image of Charles D. Connor

ROE Powers ROI is a new and important contribution to business and management literature. It lays out a novel and compelling vision for how a CEO can get the best and most collaborative outcomes from the management team.

Charles D. Connor

President and CEO, American Lung Association

Image of Tom Ziglar

ROE Powers ROI will change the way you think and enhance your communication skills whether in the boardroom, in the store, at home, or at a party. Presented in easy-to-understand terms, the ROE methodology can be implemented by anyone, anytime, anywhere. The bottom line is this book will increase your effectiveness, pure and simple.

Tom Ziglar

CEO and proud son of Zig Ziglar

mike rose


Michael's innovative, game-changing approach, centered around the proprietary concept of Return on Energy®, is born of his unorthodox viewpoint that turns business organizations on their side and teaches leaders and management a new way to achieve personal growth and business success. Learn more about Mike's story.

Mike Rose Signature

Book Mike to Speak