WIN:Shout out to James from our team, who showed me this one. This marketing win is from the Colorectal Cancer Alliance. Brilliant, fearless, humorous. So many good things to talk about here.Colorectal Cancer Awareness Month
An uncomfortable subject, taboo, people don’t talk about it
“Don't Assume” is the organization’s 2019 National Colorectal Cancer Awareness Month public awareness campaign.
Use of Humor without making fun of a serious issue
Getting attention and spreading awareness, this is how it's done.