HOUSEKEEPING
Google News!
Google to treat nofollow link attribute as a ‘hint’
Google is also adding two new link attributes, one for sponsored links and one for user generated content links.
INBOUND 2019 DIAMOND NUGGETS
Email Marketing: Do This Not That
Love this data-rich presentation that Leah went to at Inbound, thanks Leah!
- FOMO is key
- Send more email
- Subject Line Words That Increase Open Rates
- “Free” and new spam rules
- Half sentence subject lines
- Title Casing
- Inbox rate - Delivery & Open Rate is the old metric (auto-open accounts for a quarter of opens)
- Pre-headers
ABM
Determining Tech Stack - Justin Keller, Sigstr.
- Data
- Awareness
- Engage
- Accelerate
- Advocate
- Renew
Tiering Entitlements - Jon Miller, Engagio
- Tiering by the activity that you’re willing to put in
- SDR Team, Exec Team
