Episode 14 - Are Your Landing Pages Converting?

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Are your landing pages converting? We run through a list of dos and don’ts for landing pages.

• Have clear goals for your landing page.
• Know and speak to your audience. Personalize!
• Remove navigation and other distracting elements.
• Use just 1 CTA.
• Avoid bad stock photos.
• Use animated Gifs or Video.
• Build trust using best design practices, include contact info, security/HTTPS.
• Spend time crafting a great headline.
• Make sure your site speed is good and page loads quickly.
• Mobile optimize your page/website and test your LP on mobile.
• Keep forms short, unless they need to be long.
• Use tools to ensure clean data.
• A/B test and utilize your data to refine your message.

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