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IMPRESS YOUR BOSS
Are your landing pages converting? We run through a list of dos and don’ts for landing pages.
Have clear goals for your landing page.
Know and speak to your audience. Personalize!
Remove navigation and other distracting elements.
Use just 1 CTA.
Avoid bad stock photos.
Use animated Gifs or Video.
Build trust using best design practices, include contact info, security/HTTPS.
Spend time crafting a great headline.
Make sure your site speed is good and page loads quickly.
Mobile optimize your page/website and test your LP on mobile.
Keep forms short, unless they need to be long.
Use tools to ensure clean data.
A/B test and utilize your data to refine your message.