Hubspot Specialist

The HubSpot Specialist should be our resident Marketing Automation and HubSpot guru. They are responsible for the successful optimization and promotion of our Inbound and Account-based Management Campaigns and well as our Sales Enablement strategies. The HubSpot Specialist MUST love all things digital, analytical and love learning new technology/tools. They must have a passion and the drive to learn the best ways to use a multitude of digital channels, beginning with HubSpot, to help get our clients' brand/content into the marketplace. The HubSpot Specialist, by nature, is curious, results motivated and loves to play in a little bit of everything.

Every day you should be passionate about:

  • Dabble in all things marketing automation within HubSpot, including, but not limited to: web content, landing page content, blog content, social media content, email marketing
  • Geek out over data hygiene, workflow management, lead score management, dashboard/reporting set-up, etc.
  • Obsess over achieving max productivity, creating a results-enabled environment, and the quality and connectivity for everything that we produce within each client portal.
  • Challenge campaign results, present best use cases, and kick the tires of every launched tactic to ensure absolute quality work

Primary Responsibilities - Your "Major":

  • Overseeing and making recommendations to increase success and utilization of our clients' HubSpot portals (working with our HubSpot team as necessary for their help/recommendations)
  • Responsible for setting up new HubSpot portals and overseeing new client integration efforts
  • Architect workflows and conversion paths (from call to action to follow-up) using progressive forms
  • Build list segmentation, custom contact settings, and automate CRM rules to apply data hygiene best practices (clean freaks welcome)
  • Create email marketing campaigns, including contact nurturing email sequences
  • Make necessary edits to websites and landing pages through HubSpot COS
  • Always think of reporting down the line during campaign inception - produce trackable URLs, HubSpot campaigns, Smart Lists, hidden fields, etc!
  • Maintain and optimize landing pages according to the latest best practices for both on and off-page best practices
  • Perform keyword research and develop quality keyword portfolio's utilizing SEO tools and resources
  • Conduct SEO analysis; make recommendations based on analysis to improve search results and implement changes
  • Using SEO best practices, publish web content across customers sites and blogs

Additional Responsibilities - Your "Minor":

  • Support UI/UX Designers with desktop & mobile optimization and Brand Authority Journalists with desktop & mobile search needs
  • Support the Brand Journalists and Promotion/Social Specialists with the development & execution of promotion tactics designed to meet the designated client/campaign results; these tactics can include social media, media outreach, email marketing, and other creative promotion tactics to move the needle
  • Contribute to content creation when needed
  • Contribute to content for social media, and schedule social posts as needed

Attributes and Characteristics: To perform the job successfully, an individual should demonstrate the following:

  • Passion for digital marketing to include content marketing, social media, SEO, UI/UX, email, etc.
  • Comfort learning new digital tools
  • Love for analytics & data and ability to create insights from that data
  • High level of ability to move quickly between tasks
  • Highly organized - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans
  • Detailed oriented - Demonstrates attention to detail
  • Flexible and adaptive - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events
  • Avid learner; researcher - especially relating to Inbound/ABM/Digital best practices
  • Excellent problem solver - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics
  • Lives the Mojo core values every day!

What tools should you know?

  • Experience working within HubSpot is highly needed or experience using similar Marketing Automation Platforms like Marketo, Eloqua, Pardot, etc.
  • Some knowledge and experience with Google Analytics and other GSuite tools