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SEO Foundations: Meta and Title Tag Best Practices

January 24, 2020 Caroline Coatney

Search engine results allow viewers to understand what your website is all about. Therefore, it’s important to regularly review elements and to have a plan in place for quarterly SEO audits. Two important elements of search engine optimization are the title tags and meta descriptions of website landing pages.


The first item that shows up on a search result is a title tag followed by the page URL and the meta description of the content within that page. Ever heard the phrase “don’t judge a book by its cover?” Well, when it comes to search engines, visitors absolutely judge your website by the cover, because this is their first impression on your page.

The title tag (65-75 character length) is the clickable headline of a search engine result page (SERP) that describes the website page’s contents and purpose.

The meta description (160 characters maximum length) falls right under a title tag and is a short text summary that shares with visitors what they will find on that website page. The question to ask yourself when creating a title tag and meta description is “if I were searching for ______, what would catch my eye?”

Screenshot of Google Search Results

My task was to figure out all the different SERP links that Mojo Media Labs included online and edit them to follow a similar title tag design with proper meta descriptions. It’s a good idea to plan out what you would like something to look like before actually posting it, which brings me to my first step in organizing this task.

Screaming Frog

How in the world do you find every SERP link connected to Mojo Media Labs? To find a complete list of Mojo Media Labs SERPs, I used the free scanning software called Screaming Frog which allows you to see all the different website links that one site has available. Screaming frog also allows you to download the list of different links with their title tags, character length and meta descriptions currently online to a Google Sheet.

Once I downloaded this information I organized my Google Sheet to include the clickable link to the website page, what the current title tag and meta description were online and then a separate tab of what will be the updated title tag and meta description online.

Wording the Title Tags

Three things I’ve learned so far about creating title tags is to keep it simple; use pipelines “|” to separate words and to use words related to the URL link to give the visitor an idea of what the page is all about.

Wording the Meta Descriptions

Three main things I’ve learned so far about creating meta descriptions is to use active, focused keywords to invite visitors to the page, match the contents of the page with your description to not mislead viewers, and include a unique call to action.

Even if you're an SEO pro, the best way to maximize your visibility and ensure your website is in top shape is to partner with an agency that you can trust. Contact us today to make sure you're getting the most out of your website and SEO efforts. 

Graphic of a computer displaying the Mojo website


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