MOJO MEDIA LABS IS NOW GRAVITY GLOBALLearn how the Acquisition of Mojo Media Labs by Gravity Global Impacts Your Growth Strategy Click Here to Read More
September 4, 2014 •Mike Rose
Yes, an unlikely post, but hey, look at what you are missing!
Contents
Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . xv
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . xvii
Section I: Can’t You See the Arrow?
1. Awareness . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . 1
Section II: A New Way of Thinking
2. ROE: Return on Energy . . . . . . . . . . . . . . . . .. . . . . . . 9
3. Way One: Chief Vision Officer . . . . . . . . . . . . . 13
4. Way Two: Vice Presidents of Vision . . . . . . . . . . . . . . 17
5. Way Three: Vision Coordinators . . . . . . . . . . . . 23
Section III: What Do These Words Mean Anyway?
6. Broken Arrows . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 33
Section IV: The CEO Sits in the Bull’s-Eye
7. The ROE Organizational Chart . . . . . . . . . . . . . . . . . . . . . . . . 49
Section V: Connect the Right People in the Right Way
8. Way One Communication: “The Bigger Picture” . . . . . . . . . 65
9. Way Two Communication: “The Big Picture” . . . . . . . . . . . . . 75
10. Way Three Communication . . . . . . . . . .. . . . . . . . . . . .. . . . 81
Section VI: Apply ROE NOW
11. Organizational Development . . . . . . . . . . . .. . . . . 89
12. ROE Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103
13. ROE Trusted Advisor . . . . . . . . . . . . . . . . . . . . . . . 111
Section VII: Start with Your Skills
14. Learning the Ways . . . . . . . .. . . . . . . . . . 123
Epilogue: The ROE Movement . . . . . . . . . . . . . . . . . . . 131
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