Expanding the Reach Within Accounts
Once an account becomes engaged, what's next? Engagement is a combination of having your Buyer Persona(s) on point, the content those Buyer Personas need, and the budget to spend on targeted ad campaigns. This is where Inbound Marketing is important, and there’s a good reason for it. Inbound and Account Based Marketing are a team
With both ABM tactics and Inbound methods, you easily boost reach and have the content to support the influx of leads. Both tie into one another and can’t exist exclusively. It would be like buying only a left or right running shoe rather than the pair — you inhibit your activity and lose potential for improvement, especially in lead quality.
When you have a balanced paid and owned (inbound) strategy that included personalized content aligned to the buyer persona, the quality of leads engaging with your content is better than before. They have received relevant content via paid media, email, direct mail campaigns, referrals, a social media post, or they could have discovered your company through organic search. From here, it’s easy to see how accounts smoothly transition into the Sales cycle and more easily become customers.
Take the First Step.
Work with Mojo for our expertise in ABM from start to finish. We are here and ready to help you change the way you reach your contacts forever.
Dive deeper into Account Based Marketing and what it takes to be successful: