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Why Your Go-To-Market Strategy is Broken and How to Fix it

 

ON-DEMAND WEBINAR

 

How do companies like HubSpot, and SalesForce become the unstoppable businesses they are today?

Or how does a small business newsletter like the Morning Brew become a $20M business?

Or how does a Podcast hosted by Joe Rogan get a $100M contract from Spotify?

The simple answer is an effective Go-To-Market Strategy.

Sangram Vajre, Co-Founder of Terminus & B2B Thought Leader, spent a year interviewing the most successful Go-To-Market leaders to understand how they built their business. He distilled his findings into a clear framework that he outlines in his new book MOVE: The 4-Question Go-To-Market Framework. 

To get a look at this revolutionary framework, watch the on-demand webinar today!

 

THIS WEBINAR IS DESIGNED TO HELP YOU:

  1. Answer the question: "Who Owns Our Go-To-Market Strategy?"
  2. Learn the 3 Stages of Go-To-Market Maturity
  3. Identify where your business falls in its Go-To-Market Maturity
  4. Understand the 3 Truth that will fix your Go-To-Market Strategy
  5. Implement a Go-To-Market Framework designed to grow your business
Want more on Go-To-Market? Download the slides to get additional content not covered in the webinar!

Praise of the MOVE Go-To-Market Framework

Go-to-market is like a product, and this book nails it with the MOVE framework.

Brian Halligan CEO | Hubspot

It hooked me immediately. The MOVE framework will make every revenue leader smarter and better.

Meagen Eisenberg CMO | TripActions

MOVE is the framework for turbo-scaling your business.

Scott Dorsey Managing Partner | High Alpha

MOVE is the blueprint for modern go-to-market companies, with customers at the center of it.

Nick Mehta CEO | Gainsight

Want more on Go-To-Market? Download the slides to get additional content not covered in the webinar!

Meet the Speakers

Sangram Vajre

Chief Evangelist of Terminus

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Sangram ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B). From there, he went on as a Co-founder of Terminus with over 250 employees ranking 21st in Deloitte's fastest-growing company and named back to back as one of the best places to work.

Since co-founding Terminus, Sangram has gone on to author Account-Based Marketing for Dummies, ABM is B2B, and MOVE (Available September 21st 2021).

Additionally, he is the host of the FlipMyFunnel, a daily podcast with marketing leaders identifying how to implement ABM for sustainable and scalable B2B growth.

Mike Rose

CEO of Mojo Media Labs

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Mike is a scientist by training, a teacher by nature, and an entrepreneur by will. Mike started his career as a biochemist but felt an entrepreneurial spirit. While still working in the lab by day, he was building a digital marketing agency (Mojo Media Labs) at night.

Fast forward nearly 15 years, Mike has built a national premier marketing agency with a mission to enrich lives. Mojo Media Labs has been named a Forbes Small Giant, Three Time Inc 5000 Company, and a HubSpot Dimond Partner.

Additionally, Mike helps business leaders overcome their communication challenges with his Return on Energy Framework. This framework is outlined in his book ROE Powers ROI.

Nikole Rose

President of Mojo Media Labs

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Nikole is a natural leader with a keen ability to chart a path to the vision of the company in order to grow. Under Nikole's leadership, Mojo Media Labs has developed and fostered numerous strategic partnerships with HubSpot, Terminus, Sendoso, SalesIntel, and StoryBrand to offer deep expertise with these tools for clients in the B2B space.

Whether Nikole is coaching up the team at Mojo Media Labs or inspiring other female marketing leaders, Nikole's passion is coaching those around her to build their own skill sets to enrich their lives and move the company forward.

Additionally, Nikole has a deep passion for providing a community for other female leaders. 

Want more on Go-To-Market? Download the slides to get additional content not covered in the webinar!