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SPARTAN POOL & PATIO
Brand Messaging + StoryBrand Workshop
Spartan Pool & Patio partnered with Mojo Media Labs to create a brand message that would represent their company well and engage their best-fit customers. Through this engagement, Spartan Pool & Patio created a comprehensive brand message, a one-liner, a sales letter, a new home page, and a framework to create consistent messaging for all of their marketing.
Spartan Pool & Patio engaged with Mojo Media Labs because they needed help developing an effective brand message to engage their best-fit customers. They internally tried to develop their own brand message with the StoryBrand Framework but realized they needed an external advisor to help clarify their message.
One of Mojo Media Labs' StoryBrand Certified Guides conducted a StoryBrand BrandScripting workshop to craft a brand message that would resonate with the target audience of Spartan Pool.
Through this process, Spartan Pool was able to position their brand as the brand that truly understood the problems and frustrations their target audience experiences.
Following the Initial Workshop, the StoryBrand Guide developed copy for:
- A Comprehensive BrandScript for their Brand Messaging
- A One-Liner to Summarize their Company
- A Sales Letter
- A New Home Page Wireframe
As a result of partnering with Mojo Media Labs, Spartan Pool & Patio developed a brand message, one-liner, homepage copy, and sales letter that positions their brand as the best choice for a new pool and patio. This process from the initial meeting to the delivery of the copy was completed in two weeks.
Spartan Pool & Patio feel they finally have a brand message that represents their company well and engages their best customers.