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Episode 58 - The F Word in Marketing

August 7, 2020

The F word

WHAT IS THE F WORD IN MARKETING?

  • Answer: Failure
  • Why we need to talk more about failure and problems
  • Shift in thinking -- Defining failure is a service to our clients. They may not be aware of what’s at stake or don’t want to think about the negative consequences of inaction
  • There’s a balance, can’t go too negative

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