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Episode 58 - The F Word in Marketing
August 7, 2020
Marketing
Listen to "58: The F Word in Marketing" on Spreaker.
WHAT IS THE F WORD IN MARKETING?
Answer: Failure
Why we need to talk more about failure and problems
Shift in thinking -- Defining failure is a service to our clients. They may not be aware of what’s at stake or don’t want to think about the negative consequences of inaction
There’s a balance, can’t go too negative
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