HOUSEKEEPING / NEWS:
Welcome our guest today, Tiago Moro de Castro, Chief Revenue Officer at Mojo Media Labs.
Inc 5000 Series: Texas List announcement
GETTING STARTED WITH ABM:
Our main topic today is: ABM!
ABM is an effective way to improve pipeline and engagement, even early-stage ABM programs can show immediate results
State of ABM Report
Top ABM achievements
- 82% of advanced practitioners agree that pipeline generation was a goal successfully achieved by their ABM program, with account engagement (68%) as the second.
- 39% of respondents with early-stage programs also listed pipeline generation and account engagement as goals successfully achieved, indicating that even early-stage ABM programs can show immediate results with room for improvement as your teams grow more experienced.
Ways to get started on your account-based marketing journey:
ABM READINESS AUDIT
ABM RESOURCES HUB TO LEARN MORE
