MOJO MEDIA LABS IS NOW GRAVITY GLOBALLearn how the Acquisition of Mojo Media Labs by Gravity Global Impacts Your Growth Strategy Click Here to Read More
MOJO MEDIA LABS IS NOW GRAVITY GLOBALLearn how the Acquisition of Mojo Media Labs by Gravity Global Impacts Your Growth Strategy Click Here to Read More
Welcome, Seamus McGrath and Bailey Best! Allison and Steph ask them all the questions and have a great ... wait for it ... conversation.
ARE CHATBOTS TAKING THE PLACE OF TRADITIONAL FORMS?
We read this on the Drift Blog>> 74% of marketers still rely on forms as their primary lead gen strategy. Forms don’t start a conversation; they’re a barrier to entry. Relationship selling and “helping over selling” are the new norm, so why are gated content and form submissions still the primary lead gen modes?
LET’S TALK CONVERSATIONAL CONTENT:
According to a study by the Content Marketing Institute, 91% of B2B marketers use content marketing to attract business to their website. But the average website conversion rate with forms is just 2%, so that means we’re spending a ton of time of content that doesn’t convert. What is Conversational Content and how does it address this problem?
WE TRIED OUT DRIFT VIDEO THIS WEEK. LOVE IT.
SHARE YOUR BEST TIPS FOR GETTING STARTED WITH LIVE CHAT