Reach your ideal customers by understanding your buyer personas. Join Steph and Mason, experts in content strategy and delivery, who will teach you the ins and outs of buyer personas so you can start attracting and engaging the right people to your business.
Steph and Mason work with businesses big and small, helping them create effective brand identities and brand messages to gain more revenue.
In this episode, we break down the process of creating buyer personas that resonate with your target audience, so you can be the brand they trust.
We discuss how to :
Define your buyer personas
Understand goals and challenges
Understand motivations and pain points
Educate through the buyer’s journey
Align your branding with your buyer personas
Tune in to learn to better understand your ideal customers!