April 30, 2021
Listen to "80: Do you need an Ideal Customer Profile for ABM?" on Spreaker.
Ep. 80-Do you need an Ideal Customer Profile for ABM?
You see you need to implement an account-based marketing strategy. You start doing some research and you need to start with an ideal customer profile.
But why?
Isn’t ABM about targeting real accounts?
Well, Allison and Steph discuss why you need an ICP and how an ICP can dramatically improve your ABM efforts.
Send your questions to podcast@mojomedialabs.com
(Music Credit) Romos - Catharsis: youtu.be/xsmlB4e1d00
