PFS partnered with Mojo Media Labs for a digital marketing strategy, with integrated Inbound Marketing and Account-Based Marketing. We successfully met the objective to build pipeline with qualified accounts.
PFS Brands engaged Mojo Media Labs to launch a focused Digital Marketing Strategy, which included Inbound Marketing campaigns and targeted Account-Based Marketing campaigns. Historically, all of the client’s revenue generation came from relationship-selling via the sales team. When they reached out to Mojo, their digital marketing program was in its infancy with plenty of opportunities to improve, such as going from zero conversion points to multiple strong conversion points on their website.
As a direct result of Mojo’s integrated digital marketing strategy, from April to December PFS Brands realized forty-three (43) opportunities and an average annual deal size of $30,000, resulting in nearly $1.3 million in the sales pipeline.