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INBOUND MARKETING

Inbound marketing is a proven process. It’s all about clearly speaking to your buyer personas and addressing their pain points with relevant content. Once a prospect is engaged — and marketing and sales are aligned — it’s that much easier to nurture them into customers (and evangelists) for your brand.

Inbound marketing is a proven process. It’s all about clearly speaking to your buyer personas and addressing their pain points with relevant content. Once a prospect is engaged — and marketing and sales are aligned — it’s that much easier to nurture them into customers (and evangelists) for your brand.

Here’s how inbound marketing works:

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STRANGERS
VISITORS
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ATTRACT

  • Blog
  • Keywords
  • Social Publishing
LEADS
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CONVERT

  • Forms
  • Calls-to-action
  • Landing pages
CUSTOMERS
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CLOSE

  • CRM
  • Emails
  • Workflows
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DELIGHT

  • Surveys
  • Smart Content
  • Social Monitoring
PROMOTERS
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Learn the basics of Inbound

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Discover how to develop an effective marketing strategy at your company with the 9 Essentials for Effective Inbound Marketing Guide.