Branding + Website
Branding + Website
HoganTaylor partnered with Mojo Media Labs because they had a website that wasn't generating as much new business as they knew a website should. Mojo Media Labs completed an in-depth website audit and created a step-by-step roadmap that would enable HoganTaylor to pick the highest priorities based on cost. Due to this collaborative effort, HoganTaylor got the best website possible that matched their needs and their budget.
As a result of this project, HoganTaylor has a brand message that resonates with their target audience, an easy to control, modern website, and has already started to see an increase in new business as a result of the streamlined sales process starting on the website.
HoganTaylor engaged Mojo Media Labs for three main reasons.
Mojo Media Labs conducted numerous projects including:
The Mojo team and HoganTaylor Leadership met for a Branding Workshop. Through this workshop, the HoganTaylor team received:
HoganTaylor wanted to explore a full website project. Their website was incredibly robust and had specific needs based on different regulations within the financial industry.
With such a robust website, and such specific needs, Mojo conducted an in-depth site audit which included:
The Mojo team developed a website wishlist to prioritize areas of most impact. With it in front of the HoganTaylor leadership, the HoganTaylor team and Mojo team were able to work collaboratively to ensure the entire website was built as needed and on budget.
Through this website project, Mojo helped HoganTaylor:
As a direct result of Mojo’s partnership, HoganTaylor created a brand message that resonates with their target audience, created a brand that will build trust, and has a website that turns website visitors into sales conversations through better design and integrations with HubSpot.
Within the first month of the website launching, they had already seen a significant increase in leads coming in. At this point, HoganTaylor had not started any new marketing efforts.
The increase in leads was purely from a brand message that resonated with the audience and a website design that made it easy for potential customers to start a conversation with HoganTaylor.