EP40

How to Improve Pipeline & Engagement with ABM

ABM is an effective way to improve pipeline and engagement, even early-stage ABM programs can show immediate results. News from the State of ABM Report!

Housekeeping / News:

Welcome our guest today, Tiago Moro de Castro, Chief Revenue Officer at Mojo Media Labs.

Inc 5000 Series: Texas List announcement

Getting Started with ABM:

Our main topic today is: ABM!

ABM is an effective way to improve pipeline and engagement, even early-stage ABM programs can show immediate results

State of ABM Report

Top ABM achievements

  • 82% of advanced practitioners agree that pipeline generation was a goal successfully achieved by their ABM program, with account engagement (68%) as the second.
  • 39% of respondents with early-stage programs also listed pipeline generation and account engagement as goals successfully achieved, indicating that even early-stage ABM programs can show immediate results with room for improvement as your teams grow more experienced.

Ways to get started on your account-based marketing journey: 

ABM Readiness Audit 

ABM Resources HuB TO LEARN MORE