EP23

Let's Chat About the 2019 Demand Gen Report

This year’s Demand Generation Benchmark Survey showed that larger chunks of marketing budgets are now being allocated to demand generation initiatives and ABM adoption as the continued goal to drive more revenue grows at an alarming rate.

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2019 Demand Generation Benchmark Survey

This year’s Demand Generation Benchmark Survey showed that larger chunks of marketing budgets are now being allocated to demand generation initiatives and ABM adoption as the continued goal to drive more revenue grows at an alarming rate. Close to three-quarters (71%) said that their demand generation budget will increase in 2019 — similar year-over-year. Of these, close to half (46%) said that their demand gen budget will increase by 20% or more, up from 32% in 2018. Close to half of respondents (46%) also said that they plan to test or deploy ABM solutions — which was ultimately the top tech priority.