Many years ago, managing a website used to be a highly-specialized task reserved only for those who were skilled in HTML (the language of the web) or with complicated software and design techniques. Organizations had to rely on an IT person to make changes or perhaps outsource changes to a website company who might take days or even weeks to respond.
This business model was reasonable enough in the early days of the Internet when websites were mostly online brochures. However, today's websites function as information hubs, with interactive components like blogs, event registrations, time-critical press releases, sponsorships, surveys, email campaigns, forms, e-commerce, and more. Waiting for an IT person or a website company to make changes to your website is not an acceptable process anymore.
This is why today's websites are managed with a Content Management System, also called a "CMS" for short.
A CMS is a web-based platform that allows non-technical people to manage day-to-day content updates on the organization's website. This can include tasks like:
Updating the text on web pages
Adding or changing photos and videos
Managing products and pricing
Posting press releases
Changing sponsorship banners
Manage staff directories
Sending email campaigns
Posting and managing events and registrations
A CMS puts the marketing team, communications team, admin assistant, or CEO in control of the website. Tasks that would have taken days or weeks under the old-fashioned brochure site model can now be accomplished in a few minutes using a CMS. A good CMS will allow anyone with basic computer skills to be a website manager.
Many Content Management Systems exist on the market today. At SpinWeb, we build websites exclusively on the Accrisoft Freedom CMS. If you are not currently using a CMS or you are not happy with the one you have, look around and make sure to choose the right CMS for you. Talk to your website design and development firm to see what they recommend and how you can take advantage of it.
A good Content Management System will turn your website into a powerful marketing tool. Invest properly and your website will grow your business.
Allison found her love for marketing while studying business alongside her theatre degree at Indiana University. She loves offering simple solutions to complex problems (and tacos). In her down time, she loves a good run and staying involved in theatre (which landed her in a SuperBowl halftime show alongside Madonna)