The quality of your photos can make or break a website design. Though it's often overlooked, one of the most critical components of a website is the photography.
The right photos make a huge difference in the overall impression and effectiveness of your website. I’ve seen many otherwise decent websites that are ruined by poor photo choices or low-quality photos.
Do not skimp on photography. The best case scenario is to have custom professional photos taken for your website. If this is not possible, at the very least choose good stock photos that properly represent your brand.
When visitors view your website, they are making a snap decision on the credibility of your company and what level of trust they will have. Your website is setting a tone. This is your chance to create a specific reality that will influence your prospective customer through imagery. Great photos will have a positive impact.
Here are some guidelines in using photography on your website:
Always use professional photos – hire someone or ask your design agency if they offer this service. Photos taken by someone in your company as a hobby don’t count.
Allison found her love for marketing while studying business alongside her theatre degree at Indiana University. She loves offering simple solutions to complex problems (and tacos). In her down time, she loves a good run and staying involved in theatre (which landed her in a SuperBowl halftime show alongside Madonna)