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June 16, 2016 •Allison Gibbs
SEO has changed a lot over the years. Many marketers these days aren’t sure what’s outdated, what’s important what will actually move the needle and what’s simply wasted effort. Part of that is due to several SEO myths out there. Fortunately, we’ve been debunking several of them with a series of blog posts. This one will cover Myth #13: for local SEO, I only need to list my company’s city, state and/or country on my website pages. Once we’ve debunked that, we’ll show you how we embrace reality.
(For the first 10 myths, be sure to download our e-guide, “Debunked: 10 SEO Myths to Avoid in 2016.”)
Myth: For Local SEO, I Only Need to List My Company’s City, State and/or Country on My Website Pages
Reality: For Local SEO, I Need to Do More Than Just List My Company’s City, State and/or Country on My Website Pages
This myth couldn’t be further from the truth. If you’re a local business, optimizing for local search won’t only help you get found, but it will help you get found by people who are nearby and more likely to buy from you.
Looking forward, Google will continue to take steps to bubble the best local content to the surface of search results. Need some proof? In July of 2014, Google took a major step in this direction with the release of its new Pigeon algorithm. The algorithm treats local search rankings more like traditional search rankings, taking hundreds of ranking signals into account. Pigeon also improved the way Google evaluates distance when determining rankings.
The bottom line: local SEO matters, probably more so now than ever before.
How Mojo Embraces Reality
At Mojo Media Labs, we like to pursue what Moz calls “Local Search Ranking Factors” for local SEO. There are a countless number of these factors, but overall, they include things like categories, keywords, reviews, link quality and much more. We use them for everything from strategy and planning to analysis and optimization.
In fact, everything involved with inbound marketing is tailored for better SEO, whether it’s local or national. That’s why one of our biggest KPIs is measuring how we rank on keywords like “Dallas inbound marketing” and “Texas inbound marketing” — which we’re excelling at — and one of our biggest goals is ranking better for broader keywords like “inbound marketing experts” and “HubSpot partners.”
When it comes down to it, local SEO success is more than listing the basics of your company — so consider this myth debunked. Be sure to stay tuned to our blog for the next myth we tackle, Myth #14: microsites and other domains I own that link or redirect back to my site will help my SEO.
