Obfuscate or Illuminate?

Return on Energy is a translational tool. You can use it to translate everything in the business world. It’s a means of seeing the world that, once employed, can’t be unseen. It’s the ability to see the man behind the curtain in every individual, and to see the source of strong and weak arrows. It’s the tool for increasing ROE because you’re going to the core of the challenge or the problem and using a universal language unencumbered by cultural baggage, business jargon or the smokescreens employed by those who seek to obfuscate rather than illuminate.

Return on Energy book launch, October 18th, 2011.