Sharing, monitoring, and creating on your social media accounts doesn't have to be a chore. Make it fun, organized, and professional with web tools and mobile apps. Here are a few of our favs.
The gold standard in social media management, you can't do much better than Hootsuite. If you're ready to up your company's social game, upgrade to a Hootsuite Pro account for almost dirt cheap.
You can add up to 50 social profiles, while the free account only lets you have 3. There are other great features to Pro, like advanced scheduling, team management, enhanced analytics reports, message archiving, and support.
2. HubSpot App
I personally love the HubSpot app and I use it all the time. It helps me not only post to SpinWeb's social media accounts, along with Rachael our social media marketer, but I can also manage my clients' social media accounts while I'm on the road. The app lets you publish messages, monitor streams, and see your social analytics all on your smartphone.
It's a great tool IF you use HubSpot to manage your inbound marketing ... and, why wouldn't you?
3. LinkedIn App for iPad
You'll most likely want ALL the native apps for each social media platform you manage. But some native apps stand out in the crowd, like the LinkedIn app for iPad.
LinkedIn is the premier online business network and is growing at a rate of 2 new members each second. At over 160 million members worldwide, it's easy to see why LinkedIn is a business networking powerhouse. We cover a lot of powerful tips and tricks for using LinkedIn more effectively in the ebook How to Become a LinkedIn Power User.
Flipboard is "your personal magazine." It is designed for tablets (such as the iPad) and has an app for just about every device. Once installed, it allows the reader to design a custom newspaper or magazine by subscribing to RSS feeds from various websites (like CNN, The New York Times, etc.).
It's an absolutely gorgeous app and a great way to share content optimized for tablet users, a growing segment of your audience. As more people use tablets to read content, setting up a presence on Flipboard is going to be important for many businesses.
Get the Flipboard app for iPad, and the Chrome extension to start building your own Flipboard magazine to share on your social profiles. Use the new Magazine Widget or Profile Badge to share your Flipboard presence on your website or blog and grow your readership.
You can see an example below and subscribe to our magazine for CEOs and business leaders: Executive Innovations.
This fun, smart little app lets you quickly add name, logo, location, and timestamps to your photos and videos. Brand your content with Tagg.ly before you share it!
This app is AMAZING for scheduling content and seamlessly posts to Facebook and Twitter.
Here is the desktop version:
And here's the iPhone app, showing how you can create different schedules:
Tweetdeck is Twitter's official app for monitoring multiple Twitter profilesand setting up realtime notifications.
Tweetdeck is similar to Hootsuite with slightly different style and features. Just for my personal Twitter management, I am digging the web app for the clean design.
Let's do some Instagram viewing and analytics, shall we?Get your total number of likes received, your most liked photos, average number of likes and comments per photo, follower growth charts, and more advanced analytics. This is a new one that Rachael told me about so I wanted to check it out. You have to pay (99 cents) for more advanced features, but the engagement section is free, along with the dashboard, and that's pretty cool. If you have an active Instagram presence, it would be worth paying a couple of bucks for the extras.
Klout is like a credit score of how influential you are on social media. Check it out: I'm so close to being as cool as Rachael!
10. A Beautiful MessText on photos is so hot right now. This app has adorable photo editing and doodling tools.
Over is another sweet photo editing tool, similar to A Beautiful Mess.
12. Pic Frame
Business card reader, CardMunch, is now powered by LinkedIn and has some neat features that tie-in with your LinkedIn profile. Just scanned an important business lead? Connect via LinkedIn with just one tap.
14. Foursquare / Swarm
Foursquare now has the power of Swarm. In fact, they're combining the two apps under the banner of Swarm. Now you will be able to see friends who are near where you check in. Does your business offer any perks or discounts to loyal customers who check-in? Keep tabs on who is a regular at your establishment with this app.
Did we miss one of your favorites? Share it with us in the comments below!