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ABM RESOURCE HUB
Bookmark this page for Account-Based Marketing resources, articles, training material, cheat sheets, downloadables, community connections, and more. Let’s go.
WHAT IS ABM?
Account-Based Marketing, or ABM, is a proven B2B marketing strategy that gets your sales and marketing teams aligned and impacting the bottom line. Identify and target the accounts you value most, using account-based data to attract, engage, convert, and measure progress against customers and prospects at scale.
Ready to get your sales and marketing teams aligned?
GETTING STARTED: ABM 101
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What is Account-Based Marketing?
What is account-based marketing and why has it made a spectacular comeback?
ABM Tech Stack Planning Kit
Getting the right software is an essential step. Evaluate your needs and optimize with our free planning kit.
Are You Ready for Account-Based Marketing?
Not every business is ready for ABM, but our workbook can help guide you to see if your company is ready to implement account-based marketing.
Create Your ABM Leadership Team
Account-based marketing won’t succeed in the workplace unless everyone is on board.
Account-Based Marketing Workbook and How-to Guide
Ready to dive deeper into ABM? Download our 105 page comprehensive workbook and start building (or improving) your ABM program today!
The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, Chief Evangelist, and founder of the #FlipMyFunnel movement, Sangram Vajre.
Made You Click
Impress your boss and look like a marketing rock star every day. Listen to Made You Click hosted by Allison Gibbs and Stephanie Fisher.
Account-Based Marketing Foundations Training
Don't miss this free certification on LinkedIn, instructed by Sangram Vajre of Terminus.
ABM Leadership Alliance
Events, webinars, videos, and thought leadership from the ABM Leadership Alliance.
Demandbase courses cover everything from the basics of an ABM program all the way up to the key ways to scale and grow programs.
Identifying Your Ideal Client Profile
Your target account audience for your ABM efforts, but how do you define your ideal client?
Mojo's CEO on Forbes: ABM 101
Account-based marketing is an exciting step forward for marketing as an industry and, by including advertising and sales, it is changing the way outbound works.
How to Grow Your Business Through Advocacy Marketing
Getting customers to trust your company and feel delighted with your product or service throughout the entire customer journey can increase sales.
Marketers doing ABM are about 50% more likely to report alignment with their sales team than those who are not implementing the strategy.
Almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments.
B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth and 27% faster three-year profit growth.
ABM is B2B!