Bookmark this page as your main destination for a thorough ABM education—articles, training material, cheat sheets, downloadables, community connections, and more. Let’s go.
WHAT IS ABM?
We all know what ABM is by now, right? ABM is a proven B2B marketing strategy that gets your sales and marketing teams aligned and impacting the bottom line. Identify and target the accounts you value most, using account-based data to attract, engage, convert, and measure progress against customers and prospects at scale.
Getting Started: ABM 101
What is Account-Based Marketing?
Are You Ready for Account-Based Marketing?
Create Your ABM Leadership Team
Identifying Your Ideal Client Profile
Mojo's CEO on Forbes: ABM 101
How to Grow Your Business Through Advocacy Marketing
Take this 5-minute quiz and find out!
Take our Account-Based Marketing Quiz to evaluate your existing ABM program, or to see if you have what it takes to get started!
Take a deep dive with our 105 page ABM ebook.
Download our comprehensive workbook and start building your ABM foundation or improving your existing account-based marketing program today.
You can take small steps to tweak your current marketing tech stack. Or maybe you’re ready to invest in the best ABM platforms? Evaluate your needs and make a plan to optimize your ABM Tech Stack with our free planning kit.
OUR TRUSTED TECHNOLOGY
Listen & Learn: ABM Podcasts
Stretch your ABM muscles anytime, anywhere — in the car, at the gym, walking the dog. These podcasts make it easy to keep current with ABM best practices.
The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, Chief Evangelist, and founder of the #FlipMyFunnel movement, Sangram Vajre.
MADE YOU CLICK
Impress your boss and look like a marketing rock star every day. Listen to Made You Click, a Mojo Media Labs weekly podcast, hosted by Allison Gibbs and Stephanie Fisher.
GET TRAINING FROM THE
Don’t miss this free certification on LinkedIn, instructed by Sangram Vajre of Terminus — Account-Based Marketing Foundations.
Events, webinars, videos and thought leadership from the ABM Leadership Alliance.
These Demandbase courses are for beginners who want to learn the basics of an ABM program all the way up to advanced practitioners looking for key ways to scale and grow their programs.
"Marketers doing ABM are about 50% more likely to report alignment with their sales team than those who are not implementing the strategy."
- State of Pipeline Marketing Report
"Almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments"
"B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth and 27% faster three-year profit growth."