EP58

The F Word in Marketing

The thing you’re not talking about enough in your marketing message.

What is the F Word in Marketing?

  • Answer: Failure
  • Why we need to talk more about failure and problems
  • Shift in thinking -- Defining failure is a service to our clients. They may not be aware of what’s at stake or don’t want to think about the negative consequences of inaction
  • There’s a balance, can’t go too negative