EP49

Your Customers Only Care About This...

Customers only care about these 3 things, and you’re probably not talking about it enough. We talk about how to get your customers to pay attention, and have an exciting announcement!

Housekeeping

Small Giants

OMG you guys, Mojo Media Labs made this list! 

Forbes’ fifth annual Small Giants list highlights 25 privately owned companies whose commitment to greatness over fast growth has enabled them to best serve their customers, employees and communities, all while maintaining profitability.

Virtual HUG

Don't miss the May 19 Virtual DFWHUG, with guest Dan Tyre from HubSpot

RVSP Here

Webinar On-Demand

If you missed our webinar last week with Luke Summerfield from HubSpot Webinar, you can watch on-demand.

Get the Webinar

Featured Topic

Customers only care about these 3 things, and you’re probably not talking about it enough.

1. What they want; what's in it for them.
  • Ask them
  • Get into their brains with user stories: As a _______, I want to __________ so that __________.

2. Their problems. Do you understand their business problems and talk about them enough?

3. How you can solve their problems.

Mystorybrand.com

StoryBrand Article on Medium

Does your website pass the Grunt Test?

Nuggets of Joy

Favorite thing o’ the week: TV!

Survivor / Masked Singer / Instant Influencer