Diamond Nuggets from Inbound 2019
Google to treat nofollow link attribute as a ‘hint', and some diamond nuggets from our week in Boston at Inbound 2019
Google is also adding two new link attributes, one for sponsored links and one for user generated content links.
Inbound 2019 Diamond Nuggets
Love this data-rich presentation that Leah went to at Inbound, thanks Leah!
- FOMO is key
- Send more email
- Subject Line Words That Increase Open Rates
- “Free” and new spam rules
- Half sentence subject lines
- Title Casing
- Inbox rate - Delivery & Open Rate is the old metric (auto-open accounts for a quarter of opens)
Determining Tech Stack - Justin Keller, Sigstr.
Tiering Entitlements - Jon Miller, Engagio
- Tiering by the activity that you’re willing to put in
- SDR Team, Exec Team