EP28

Diamond Nuggets from Inbound 2019

Google to treat nofollow link attribute as a ‘hint', and some diamond nuggets from our week in Boston at Inbound 2019

Housekeeping

Google News!

Google to treat nofollow link attribute as a ‘hint’

Google is also adding two new link attributes, one for sponsored links and one for user generated content links.

Inbound 2019 Diamond Nuggets

Email Marketing: Do This Not That

Love this data-rich presentation that Leah went to at Inbound, thanks Leah!

  • FOMO is key
  • Send more email
  • Subject Line Words That Increase Open Rates
    • “Free” and new spam rules
    • Half sentence subject lines
    • Title Casing
  • Inbox rate - Delivery & Open Rate is the old metric (auto-open accounts for a quarter of opens)
  • Pre-headers

ABM

Determining Tech Stack - Justin Keller, Sigstr.

  • Data
  • Awareness
  • Engage
  • Accelerate
  • Advocate
  • Renew

Tiering Entitlements - Jon Miller, Engagio

  • Tiering by the activity that you’re willing to put in
  • SDR Team, Exec Team