EP10

Google Deindexing Bug Will Make You Feel Better About Your Life

On Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed.

WHO ARE WE ANYWAY?

Our news! Mojomedialabs launched a new website and it was a rollercoaster ride! 

Excited to have a guest with us today. Welcome, Phil Davis, Chief Business Officer from TowerData.

TowerData provides email validation and data enrichment services

You can discover more about them at https://www.towerdata.com/

MARKETING WIN/FAIL

Google had a deindexing bug. Oops.

On Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed.


IMPRESS YOUR BOSS

Email Deliverability

with our guest, Phil Davis from TowerData.

What is email deliverability and why is it important?

If your email isn't getting delivered to the people you want to get in front of, then that's a big deal.

Sender score: What goes into your Sender Score?

  1. Percentage of sends are hard bouncing
  2. Engagement metrics as a proxy of quality

How can marketers improve their Sender Score?

  • Validate the quality of email before it goes into database
    • Real-time, validation (API call)
    • Improve inbox deliverability / engagement rate
  • Eliminate hard bounces
  • Reduce your spam complaints
  • Avoid high-risk email accounts, associated with fraud, chargebacks
  • Dodge those spam-bots

What are some myths about email deliverability?

Mail, mail, mail vs. mail cautiously

There are just different schools of thought and it always depends on the situation and your goals. They can both work in different situations.

Rather than worry about more or less, look at the data and where is too much creating more opting out, why are people opting out?

#1 Piece of advice: Stop asking your agency “when is the best time to send an email” -- you can actually personalize that, use your data to send at the best time for your audience.

PREACH! Thank you, Phil!

Learn more about TowerData at https://www.towerdata.com/