Pinterest is the latest, greatest, and fastest growing social media site today. The web is such a visual medium that it isn’t really surprising that people are flocking to a website that makes sharing visually compelling content extremely easy to do. Pinterest buttons are becoming nearly as ubiquitous as Facebook and Twitter share buttons across the web.
It didn’t take long for the major search engines to notice; Pinterest boards are now showing up in search engine results from Bing. Bing has, in fact, partnered with Pinterest to promote the boards and make them easily recognizable within an SERP. Pinterest boards now show up in the top right corner of Bing search pages, including visuals and some text.
What This Means for SEO
Search engines do not recognize images. They utilize metadata and surrounding textual content to tell them what a picture is all about. That metadata and text is added by you, the marketer, meaning you have control over how the search engines perceive this information.
This can be another venue for your SEO efforts; another way to attract traffic to your website. Your images should already be coded with alt tags so the search engines will recognize them. By using Pinterest you can place those same alt tagged images out on social media where more and more people are gathering specifically to look at visual content.
SEO doesn’t end with alt tags. Pinterest boards have multiple places for you to use relevant keywords for search engines to find and add to results.
And while all Pinterest links are NoFollows (meaning no link love), it still allows you another opportunity to place links directly to your landing pages. Site links are still extremely valuable and, it should be noted, required by Pinterest. After all, the whole idea of sharing this content with others on Pinterest is for them to be able to go back to the source of the share.
One caveat: at the time of this writing, Pinterest doesn’t work well with URL shorteners; it treats them as spam. You need to include the actual URL for linking purposes.
Keyword Placement Opportunities
Pinterest offers many places to use keyword rich content and data for SEO:
- About section
- Image file names
- Pin description area
- Alt text
- Board titles
SEO efforts can help Google, Bing, and other search engines find you and increase the chances your boards will be found directly from the Pinterest search engine.
What May Be In It for You
Here are a couple of statistics that are very persuasive concerning the value of using Pinterest as part of your overall social media marketing strategy:
- Pinterest buyers spend more money more often on more items than any other site. In fact, about 70% of people on Pinterest use it to decide what to buy.
Compare this to 17% of Facebook users who shop online.
- RJ Metrics found that Pinterest users are deeply engaged and remain highly active over time. This could be a terrific source of repeat business.
If you already have a social media strategy, you should consider making Pinterest part of it. The ability to place products in another showroom is a definite advantage you don’t want to miss. If you don’t have a social media strategy, you are losing out on a valuable resource for traffic and sales. As you put your social media marketing plan together be sure to include Pinterest.