Social Media Inbound Marketing Lead Conversion

The inbound marketing process is highly dependent on social media for the promotion of its most important asset — content. But what happens if a B2B company doesn’t have much of a social media presence, if any, to begin with? There can be some stress for both the company and the inbound marketing partner to arbitrarily rev up the social media train. It’s important to analyze not only why building social media is important in the first place, but also how creating a relevant following is achieved.

GIFs Website

The main purpose of an inbound website is for it to be a conversion machine. It attracts visitors, provides helpful content that speaks to their pains, and compels them to offer up their contact information in exchange to receive this life-changing content. So how does design affect an inbound website?

Social Media Inbound Marketing Content Marketing

Within the last decade, attitudes towards social media marketing have transformed dramatically. Formerly met with varying degrees of skepticism, businesses —both of the business-to-consumer and business-to-business varieties — have largely adopted social media as one of the primary marketing tools. There is a better understanding of which marketing role each social network (Facebook, Twitter, LinkedIn, Instagram, etc.) fills as more information is gathered every year on user activity.

Inbound Marketing SEO Content Marketing

Mojo. It can be defined as a charm, talisman or spell. It can be a magical power. It can be whatever makes you appealing. When it comes to SEO, however, mojo is all the seemingly magical elements that attract visitors to your website. If you’ve lost your SEO mojo, you may be wondering how to get it back. Here are five ways to get you started, according to some of the digital marketing industry’s top SEO experts:

Inbound Marketing SEO Content Marketing

SEO has changed a lot over the years. Many marketers these days aren’t sure what’s outdated, what’s important, what will actually move the needle and what’s simply wasted effort. Part of that is due to several SEO myths out there. Fortunately, we’ve been debunking several of them with a series of blog posts. This one will cover Myth #17: SEO and inbound marketing don’t mix. Once we’ve debunked that, we’ll show you how we embrace reality.

Inbound Marketing SEO Content Marketing

SEO has changed a lot over the years. Many marketers these days aren’t sure what’s outdated, what’s important, what will actually move the needle and what’s simply wasted effort. Part of that is due to several SEO myths out there. Fortunately, we’ve been debunking several of them with a series of blog posts. This one will cover Myth #16: SEO is not a usability issue. Once we’ve debunked that, we’ll show you how we embrace reality. 

Inbound Marketing Lead Conversion Client Success Stories

Inbound marketing is all about creating content that appeals to target customers so that they’ll not only engage with your brand, but also naturally want to come back for more. Sometimes, creating that content means thinking outside the box.

At Mojo Media Labs, that’s exactly what we did for one of our prized clients: SeikoVision. We took a topic (patient education) that was appealing to their target audience (eye care professionals) and created something they couldn’t resist: an infographic that the ECPs could print out, laminate and display in their practice. The result? Ridiculous increases in visits, contacts, conversions, leads and marketing-qualified leads (MQLs).