Mojo News

This Thanksgiving, we’re collectively giving thanks as an agency for everything that matters most to us as a business, from the clients we have the privilege of serving, to our co-workers, and the many tools that make the work we do easier and more productive.

We asked our team members to reflect back on the past year and what they’re most thankful for as digital marketers. Here’s what they had to say.

Inbound Marketing

Traditionally, inbound marketing has been a small companies’ response to larger companies with bigger marketing budgets. While larger companies still demand sizable budgets to spend on flashy advertising, smaller organizations have embraced inbound marketing, which prioritizes engaging content over ads, and uses a “pull” vs “push” approach to attracting and acquiring new customers. This approach has in essence evened the playing field for marketing power and supremacy. Here are four of the more prominent story lines from the current state of Inbound.

Inbound Marketing Lead Conversion

Like most inbound marketers, I spent a portion of my summer completing my HubSpot Certification.  Unlike most inbound marketers, this was my first time getting certified, so the information was new and often overwhelming.  HubSpot touts a lot of their tools and resources during this training, but there was one in particular tool that stuck with me—smart content.  Mentioned in a small portion of the content section of the HubSpot Certification, smart content is briefly introduced as a tool for marketers to be expounded on in the Content Certification.

Inbound Marketing

In the world of the ever-accessible Internet, people espouse tidbits of knowledge as fact, mystified by numbers and seemingly intensive research studies. Of course, as any good researcher knows, the Internet should always be taken with a grain of salt, and sources and resources should be checked and double-checked, else any topic can be taken as truth when it is instead a fallacy. 

Take for example, the Myth of “right brained v. left brained.”

Inbound Marketing Leadership & Management

We all know the story of David & Goliath as the ultimate example of the underdog taking on a seemingly insurmountable foe and coming out victorious. Whether you view it as the triumph of divine intervention or the ultimate example of man's use of the divine gifts he'd been given, it serves as an excellent example of what is happening with inbound marketing these days. Looking over the State of Inbound 2015 report from Hubspot, Tweet: I kept thinking that in so many ways inbound marketing is the weapon that is letting the small companies stay competitive with the big boys.

Inbound Marketing

October hails fall in many parts of the world, but in Texas, where the weather is less compliant, is mostly just hails Halloween. Since we don’t have the weather to cheer our spirits here at Mojo, the team has instead decided to get our fall kicks in other ways. This has meant things like the Texas State Fair and football season, but it has also yielded to costume and décor discussions and whether we could get away with adding a black wall in the midst of our already orange ones. As we slowly begin to up our struggling autumnal cheer, a challenge also came along – “Wouldn’t it be neat if we could do a Halloween-themed inbound marketing post?” Never one to back down from a challenge, this is our attempt.

Inbound Marketing

For long established companies with a minimal digital presence, web-site redesign is a word that comes fully loaded with a lot of anxiety.  Their old site has probably served them fine until now, and is fairly functional, although largely dated.  These companies likely know a redesign is necessary for continued survival and growth in this increasingly technical world, but have a hard time understanding the full scope of it all.