These days, it’s rather mind-blowing how easy it has become to find applicable information about exactly what my curious head ponders. No matter where I go, I can launch a head-scratching voice missile at my smartphone, and within a few seconds, receive related links to soothe my itch. For example, I’m driving around the suburbs of my home city and I suddenly develop a jones for sushi. Not only can I score an ahi tower near me, but I can pinpoint the nearest ATM, all while magically speaking these desires to my phone. This is an example of the importance of Voice-Search and its impact on Search Engine Optimization (SEO), the method search engines (Google, Bing, Yahoo!) use to prioritize the ranks of webpages after search queries.

Inbound Marketing Inbound Recruiting Leadership & Management

In December of 2013, the Harvard Business Review published an article, “The Hidden Benefits of Keeping Teams Intact.” The piece focused on the benefits of team familiarity, how to take advantage of the learning curve and why it leads to relevant content marketing. These messages resonated with me. I began thinking about how to put this into practice and started observing our team meetings, client meetings, and overall collaboration through this lens. Could we apply these messages to improve our team member experience at Mojo Media Labs? How can we use it to create better teams (and more relevant content)?

Fast-forward to today, I can honestly say that this concept does work in a content marketing setting. But to make it work, we had to make it more “Mojoey.”

How To Leadership & Management

Technology is threatening the sales and marketing departments, and how these departments and the people within them interact. How is your company turning technology into a strength to win at business development? 

Remember SWOT (strengths, weaknesses, opportunities and threats)? Strengths and weaknesses are within our control. Opportunities and threats are like Easter eggs; they are out there for everyone. Let’s take control and set up our business development process for success.

Inbound Marketing inbound sales

In Part 1 of this blog series, we discussed how the traditional salesperson’s role has changed amid this revolution of buyer behavior. Since buyers are acting differently today, by definition we have to change our marketing and sales processes so that we can attract, convert and close prospects into new customers.

Most businesses rely heavily on their sales teams to create their own opportunities from scratch and many of these tactics (such as cold calling and direct mail) are no longer as effective as they once were. Business owners have to adapt their sales strategies to increase sales or, if not, lose the game of revenue growth.

Inbound Marketing inbound sales

Balance and the right approach: every successful football team has both of them. Each player has his role and it’s the coach’s job to come up with a sound game strategy. But what happens if a player decides to do his own thing during a key play? Or, what if the coach completely ignores conventional wisdom and “goes with his gut” when drawing game strategy for an important game? It can end in disaster.

Many business owners today do the same thing. Their sales department tries to generate leads through cold calling and other outdated, highly interruptive tactics. While some sales methods like networking and events will likely have a place in the sales process, many of the traditional methods are becoming largely ineffective in producing expected results.

Today’s digital marketplace requires a new sales strategy, so you’ll have to be receptive to change if you want to maximize sales efforts and grow revenue for your business.

Inbound Marketing

In a capitalist world, we expect — with a sigh and an eyeroll — the perpetual drones of traditional marketing. Immersed in a culture in which advertisements broadcasted for a sport’s championship game compete with the event itself, tuning out the siren songs of corporations turns into common practice. The fight for our,the consumers’, collective attention becomes increasingly fierce and more desperate in an era where information is ubiquitous, courtesy of the internet.

But while some companies continue to shout in a noisier world (just as they always have), many more now listen — and respond accordingly. What was once a one-way blasting of the megaphone is now a civil, albeit still biased, discussion between companies and their prospective consumer 

Enter Inbound Marketing, the digital successor of traditional marketing techniques.