Inbound Marketing Content Marketing

Unless you’ve been living under a rock, chances are pretty good that you’ve heard of Netflix’s creepy-cool 80’s throwback show Stranger Things. (Full disclosure: I unashamedly binge-watched the entire season a few weekends ago.) It’s been more than six weeks since the show made its debut and it now has a 95% rating on Rotten Tomatoes. While the show’s quality and almost-universal praise are remarkable, what’s truly impressive is the way it’s been marketed. 

Social Media

There you are, scrolling on Instagram, occasionally throwing out a like or two (and feeling oh-so-generous for doing so). As you make your way through the feed, you admire witty captions, laugh at posts of dogs looking nothing less than adorable and generally begin to unwind as you catch up on what’s happened in the world the last ten minutes. But wait, you’ve been scrolling for a while now; shouldn’t you be caught up? The answer is no. You’ve been bombarded with sponsored posts from actors and actresses, athletes and wannabe models. What’s happening?

You’ve just crossed over into… The Influencer Zone.

Inbound Marketing

Whether your company employs an outside marketing agency or does everything in-house, you’ve likely heard of the term “agile marketing” — if you haven’t, even more reason to read on! Implementing the scrum methodology through agile marketing is creating a buzz in the marketing world, and with good reason. If you’re wondering whether the conversations are something you should tune into, ask yourself the following questions:

inbound sales

If you’re a small business owner, keeping your list of email contacts up to date and tagged with attributes can be daunting work… but never doubt how important it is! According to HubSpot, the average list degrades by 22.5% per year. This means that Joe Smith is no longer with ABC Company, so his email is no longer any good. And it’s easy to see why: in April 2016 alone, 5 million employees separated from their employers, according to the Bureau of Labor Statistics (BLS). That’s 3.5% of the population.

Social Media Inbound Marketing Content Marketing

Social media is one of the most effective tools for successful inbound marketing and its capabilities are continuously expanding. For companies new to the inbound process (or even veterans), embarking with a new social media strategy can be a daunting challenge. There are more than few do’s and don’ts, but very few companies manage their social media accounts perfectly.

Social Media Inbound Marketing Lead Conversion

The inbound marketing process is highly dependent on social media for the promotion of its most important asset — content. But what happens if a B2B company doesn’t have much of a social media presence, if any, to begin with? There can be some stress for both the company and the inbound marketing partner to arbitrarily rev up the social media train. It’s important to analyze not only why building social media is important in the first place, but also how creating a relevant following is achieved.

GIFs Website

The main purpose of an inbound website is for it to be a conversion machine. It attracts visitors, provides helpful content that speaks to their pains, and compels them to offer up their contact information in exchange to receive this life-changing content. So how does design affect an inbound website?