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5 Reasons Your User Experience Endeavors Aren’t Enough...

...Or Why You Should Pay Close Attention to UX’s cousin, Customer Experience


 

User experience is a hot market right now, especially in the inbound marketing world, but gripping its tails on the road to visibility is the lesser-known “Customer Experience.” CX hasn’t gotten quite the buzz that UX has up to this point, and many people have misconceptions that the two are interchangeable.

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How To

Three Reasons “User Experience” is More Than Just A Buzzword in the Inbound Marketing World

User Experience is the new “cool kid” in town. The words (and accompanying field) have been around for years, but now they’re quickly becoming part of the big leagues, especially in the realm of marketing. UX jobs have popped up over night and they can’t be filled quick enough.

This may seem a positive thing for the world of user experience and its adherents, however, there’s a lot of confusion and miscommunication related to what exactly is user experience and its true role in the world. This has led to a number of people decrying the sudden growth of the field to little more than a fad, and a hesitance to invest in this new trend.

The field may be going through some issues in its growth spurt, but with the proper application it can easily transform any inbound marketing program with the right mindset. User experience is here to stay beyond its “buzzword” status in the inbound world.

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Inbound Marketing

My Life at Mojo as an Intrepid Inbound Marketing Intern

As someone who has always had a little bit of interest in a lot of things, it has always been rather difficult to find my place. Teachers struggled to pin me to a strength or subject in school—which was probably a good thing because I wasn’t limited by any innate biases. I loved to read, excelled in math, and had no hesitance when it came to running experiments in science labs. I was the editor-in-chief of my high school literary magazine, and did a number of science and engineering based summer camps. In high school, I worked in a library, and did freelance web and graphic design. In college, it was an art gallery, and my summer jobs ranged from retail to psychological research. When I graduated with my degree in psychology, I decided to spend a few years as a psychiatric tech in a children’s ward before continuing on in my education, and then realized that wasn’t really for me either

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Inbound Marketing, Inbound Recruiting

Infographics Are the New Black (and White)

Compelling content can be defined as clear and specific. Doesn’t this statement imply a string of bulleted points projected on a screen or a well-crafted paragraph in plain black and white?

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How To

A Picture is Worth a Thousand Likes

OK, we can’t quite guarantee one thousand likes but it’s certainly possible! The point is, including visuals as part of your social media strategy can have a great impact on the engagement you receive be it in the form of likes or leads.

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Social/Email

Invisible Sales Cycle- Part 2

In the previous post we gave an overview of the Buyer’s Journey within the Invisible Sales Cycle. Here is a deeper dive into the stages within each phase of the journey. Discovering and defining a specific buyer’s journey helps you create marketing plans and content that narrowly targets your potential leads, segments them, and helps them self-qualify.

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Inbound Marketing

Inbound Recruitment: Leverage Your Database of Hiring Prospects

You’ve created a community of fans of your culture. They’re your followers on social media, visitors to your website, and friends and contacts of your current employees. They’ve become engaged admirers of the culture you’ve created and the work you produce. You track them, measure their activity, use analytics to show their interest in your company’s culture, and nurture that interest with helpful and entertaining content.

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Inbound Recruiting

Movers and Shakers at Mojo

Attention, we have some announcements to make.

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Mojo News

Mojo Media Labs Inbound Recruitment Ebook

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