User Experience is the new “cool kid” in town. The words (and accompanying field) have been around for years, but now they’re quickly becoming part of the big leagues, especially in the realm of marketing. UX jobs have popped up over night and they can’t be filled quick enough.
This may seem a positive thing for the world of user experience and its adherents, however, there’s a lot of confusion and miscommunication related to what exactly is user experience and its true role in the world. This has led to a number of people decrying the sudden growth of the field to little more than a fad, and a hesitance to invest in this new trend.
The field may be going through some issues in its growth spurt, but with the proper application it can easily transform any inbound marketing program with the right mindset. User experience is here to stay beyond its “buzzword” status in the inbound world.